Location and Facilities optional 1. Company Overview There are many variations and approaches on how to lay out the various components of a business plan. The primer below is meant only to explain the broad differences between the most common company types.
Louis is recognized as one of the prime barbecue markets in the country. The Soulard neighborhood, future home of Butcher Hollow, is known as one of our area's most popular and successful nightlife hubs. New restaurant openings are known to be risky.
What have we done to neutralize these risks and assure success? First, we have identified an unfulfilled market for our exceptional product. We have learned that people living in Soulard and Lafayette Square, or within reasonable driving distance, would patronize a good eat-in or carry-out Bar BQ restaurant in Soulard if one were available.
Further research of the population demographics of this area reveals a lifestyle most conducive to eating out often, as frequently as three times per week. Management has also identified a very viable commuting market that frequents the Soulard area, availing themselves of the many attractive restaurants, bars, and bistros.
These customers travel there from downtown employment, stadium events, and other entertainment centers such as Union Station, Laclede's Landing, and Kiel Auditorium. Many look forward to a stop in historic Soulard. Butcher Hollow Bar BQ will be a welcome addition to this ambiance, offering to the area a delectable barbecue fare not currently available.
Many thousands of people also work in an near the Soulard area and often unwind after work at one of the many bistros.
Butcher Hollow intends to be part and parcel of this scene, offering superb Bar BQ, frosted steins of beer, along with convenient carry-out. Relaxed patio dining is also planned for use during pleasant weather.
Tom and Helen Carter bring both experience and formal training to the food service field. Tom operated the successful Tom's Cafeteria in the garment district for some eight years.
Both he and Helen have a wealth of experience in food service and hospitality management. Butcher Hollow Bar BQ also has a sound marketing plan directed at our three identified markets. Viable market, good promotion, and an excellent product, backed up by sound and experienced management will go a long way to assuring success of the business venture.
Owner's equity derives from joint savings of Mr. Both Tom and Helen Carter will bring with them experience in food service and related hospitality fields.
The concept of Butcher Hollow Bar BQ is to offer a limited but highly popular menu, aimed at a clearly defined market. An outside beer garden facility is also planned for nice weather.
Barbecue will, of course, be prominent, but other dishes known to have great appeal in the area will also be featured. The business will be situated in the Soulard neighborhood. This is a high profile rehabbed community with a high concentration of residential units occupied by young professionals as well as established neighborhood blue-collar workers.
The Soulard neighborhood is well known for its social scene consisting of many small bars, restaurants, and bistros. The focal point is Soulard Market, an open-air produce market some years old and a national historic landmark.
Many people are attracted to the area for its ambiance, and its establishments cater not only to neighborhood people but to customers commuting to suburbia from downtown employment and stadium events. Carter will continue her present employment as assistant front desk manager at the Crest Downtown Hotel, and will work weekends at Butcher Hollow.
Carter will be employed full-time from start-up and has resigned his job as food and beverage manager of Holiday Inn Southtown. This will heavily emphasize Friday, Saturday, and Sunday business. For the first month period, it is expected that the business will remain closed on Monday, opening from 4: In addition to the local trade, these hours allow us to capture the afterwork commuter as well as those stopping off after the ballgame for barbecue and a beer.Advertise and Market.
As with any business, "build it and they will come" won't have customers breaking down your door. Every business needs a comprehensive marketing plan, and restaurants are no . Choose a Theme. Choosing your restaurant theme influences your business plan, and you make other decisions based on style of cuisine, targeted customers and available locations.
A great business plan is the first step to landing investors and opening your own concept. Learn how to write a restaurant business plan with these tips.
Rental Property Business Plan. This sample Rental Property Business Plan is free for you to download and use as a basis for developing your own specific business plan. How to Create a Winning Restaurant Business Plan by Joe Erickson In the story “Alice in Wonderland,” the lost protagonist asks the Cheshire Cat, “Would.
What Does It Take to Start a Restaurant Business Successfully? Well, it is the business plan. So, you already know by now that businesses need business plans to project and tag along.